For the second month in a row, Mother Nature decided to throw some nasty weather our way on the evening of the Pulse cover party. Last month at Insignia we were dealing with kind of a flurry/drizzle mix which I think kept a lot of people from coming out to join us. Last week an actual snow storm did the same, but the result this time was a little different. Instead of a large restaurant like Insignia feeling a little empty due to the lack of guests, March’s cover party was held inside Zicana‘s Westbury gallery which felt like a more intimate art show.
So first let’s talk about this venue. As I followed my GPS’s directions, I was sure I was in the wrong neighborhood because it kind of looked like a run-down warehouse area, but as I turned the corner I saw the telltale valet stand in the middle of the street and knew I must be in the right place. I walked inside where I was greeted by some ladies in a bright white reception area. I was quickly led past the front desk to the showroom area. Zicana owner, Frank Marasco, and his team have created a stunning gallery to showcase their creations. It literally looked like an art gallery had been dropped into the middle of a warehouse district. All sorts of things were on display such as their beautiful jewelry, luxurious chairs, magnificently large geodes, and backlit stone walls each a work of art in their own right.
Now let’s talk about the party itself! Long Island Pulse Magazine named their March cover party “Soiree for the Senses” and they really delivered on the name. Between the vendors and the performances, there was something to stimulate all 5 senses: Hearing, Taste, Smell, Touch, and Sight
Hearing: Bri-Tech, the leading integrator of high-end electronics, had a display room unto itself inside the Zicana gallery. It was set up like a mini home theater complete with oversized leather chairs, a flat screen tv, and equipment that would make any audiophile swoon!
Taste: To tantalize everyone’s taste buds, delicious hors d’oeurves were passed around all night long. They had everything from shrimp, to beef tenderloin baked inside a garlic puff pastry topped with melted mozzarella, potatoes topped with bacon, pigs in a blanket, and even potstickers. For those with a sweet tooth, the women from Hotel Chocolat at Roosevelt Field were set up at a table with milk, dark, and white chocolate. I sampled the dark chocolate (my favorite!) and it was heavenly! To wash down all these goodies, two bars were set up and also the ladies from Raphael Winery and Vineyard were pouring glasses of red and white wine from their table.
Smell: To tempt our olfactory system, the girls of R.J. West had a table loaded with lotions, perfumes, and colognes for everyone to try. In addition, two lovely models from the Hart Agency dressed in colorful bodysuits were walking around all evening with bottles of fragrance for the guests to sample.
Touch: For the sense of touch, Tsontos Furs was on hand with a whole clothing rack of fur coats, boleros, and scarves. Two lovely ladies from the Hart Agency mingled with the guests all evening modeling a rotation of the furry goods and handing out coupons worth 10% off your next purchase. One of the scarves was given away in one of the luxury raffles at the Event Kings table at the end of the night and everyone standing nearby wanted to pet it and feel how soft it was as the winner received her prize!
Sight: Last, but not least, was the jaw-dropping visual performance put on by the extremely talented contortionist Natasha King. At one point early in the party, I turned around and there was this girl in a black and white leotard on top of a bench with her feet touching her head! This must be the advertised “surprise performance” I thought to myself! Natasha walked around the gallery all evening and would randomly stop and do a crazy backbend or bring her foot up to her shoulder to the amazement of the nearby guests. Additionally, twice during the party she entered the furniture gallery and got up on the pedestal originally displaying a chair, and did a solid 5-10 minute performance for the crowd. It was a little painful to watch, but this girl is absolutely beautiful and graceful and a master of her craft. I personally love circus type acts like this and I think we got some excellent photos out of it!
In all, I’d say this was definitely one of the best Pulse parties I’ve been to. It was small and intimate, full of art in many forms, and they definitely delivered on their Soiree for the Senses theme! We can’t wait for the next one. See you in April!